Lakridspastiller by Bülow is a conceptual sub-brand of Lakrids by Bülow, created as part of a one-week school project. The project began with research into the target audience, market positioning, pricing, and opportunities to differentiate the product from competitors. Although Lakridspastiller by Bülow is presented as a separate brand, it retains key elements of the original visual identity, including the Pluto Sans™ typeface by HVD Fonts, along with the brand's minimalist design approach and refined color palette.