I explored the idea of redesigning the visual identity of Ralph Lauren® – one of my favorite fashion brands, which has maintained its iconic logo since the 1970s. The iconic polo player symbol has been carefully redesigned with smoother curves, improved proportions, and a more refined silhouette. Through research and numerous sketches, the new mark aims to create a more balanced and modern expression while respecting the heritage of the original. The wordmark has been reimagined with Frasa Display by Tokotype®, chosen for its elegant and timeless character. For supporting typography, I selected No5 by Playtype® Foundry, a Danish-designed typeface that complements the refined serif details of Frasa. The updated color palette stays true to Ralph Lauren®’s classic identity while introducing subtle refinements. The signature Navy, Gold, and Green tones have been adjusted to create a fresher and more contemporary visual expression.